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SAS unveils new brand platform for the anniversary

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Symbolic image: Lufthansa’s Airbus A320neo on the runway in Frankfurt
Symbolic image · MarcelX42 · CC BY-SA 4.0 · unchanged

SAS has introduced a new communications presence on its 80th anniversary. The airline highlights its Scandinavian origin; the new platform is to be used in the home markets and internationally in the future.

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Media report; statements and preliminary information are assigned accordingly in the short text.

SAS puts ‘Scandinavian as Standard’ at the core of new brand platform

Source date: 28.09.2026 · German published: 15.10.2026. The summary shall reflect the declared status; subsequent developments may deviate therefrom.

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Symbolic image: Lufthansa’s Airbus A320neo on the runway in Frankfurt
Symbolic image · MarcelX42 · CC BY-SA 4.0 · unchanged
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